Want the London look? Major Matte! The Only 1 Matte combines the best of high impact matte lip colour with lush moisture, all-day comfort, and staying power -- all in one. Non-drying matte colour. Never compromise! The Matte Factor lipstick from The Only 1 Matte collection by Rimmel London dresses your pout in a sophisticated shade of plum, for lips that are sweeter than wine! The slim stick format and slanted bullet ensure effortless application for an even, long-wearing matte finish. Slip The Only 1 matte lipstick from Rimmel London into your makeup bag: this one-of-a-kind, multi-tasking lip colour is the Only 1 you'll need, the Only 1 that will never let you down! Choose The Matte Factor for a deep wine lip colour look. And don't forget your best friend, your sister, your mum -- they'll want to join the matte lipstick revolution, too. Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable, and always evolving. Rimmel is not perfection or intimidating, it is like London: young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. GET THE LONDON LOOK.

• Leader Of The Pink is a punchy pink in a modern matte finish
• Ultra comfortable, weightless feel
• Drenches lips in luscious moisture
• Gorgeous matte color stays put for hours and hours